In Europe’s green transformation, waste has long been the hidden variable — produced daily, rarely measured, and almost never optimized. Now, digitalization is redefining how resources are managed, and WasteTracker stands at the core of this shift.
Originally developed for the Commercial Real Estate sector, the system enables buildings to monitor the volume and weight of waste in real time. With its new Waste Pickup module, landlords and property managers can now verify collection schedules, track who emptied containers and when, and confirm waste types, weights, and disposal costs.
This capability closes a long-standing information gap in property operations. By providing transparency and actionable data, WasteTracker allows owners to uncover inefficiencies, reduce operating costs, and lower carbon emissions — linking environmental sustainability with economic rationality.
Data as a driver of efficiency
The system’s recent upgrade acts as a neutral verification tool, operating independently of waste collection companies. That independence matters: it builds trust in data accuracy and enables genuine accountability across the entire value chain.
Through its terminal-based technology, WasteTracker combines industrial weighing, sensor automation, and a secure analytics platform. Detailed records and benchmarking tools support decision-making, helping owners plan collections based on actual generation rather than rigid schedules — an approach that can significantly cut fuel use and CO₂e emissions.
As Maciej Brzeziński, Senior Property Manager at AFI, notes from an early pilot project in Warsaw:
“Operating costs related to utilities, including waste collection, are rising year by year. WasteTracker will allow us – and our tenants – to see exactly how much waste we generate. This knowledge will enable better pickup planning and help adjust the number of containers to real needs. We want to continuously monitor both waste generation and collection, because we understand that waste, just like any other utility in a building, requires a smart meter and constant improvement in how it’s managed.”
A growing European footprint
More than 120 buildings across five countries now rely on the WasteTracker system. Its adoption illustrates how precise, transparent reporting can transform commercial real estate operations. The platform can be deployed in any European property within 30 days, making it a scalable solution for both new and existing buildings.
“WasteTracker perfectly balances simplicity with complexity,” says Renata Hartle, CEO and Co-founder of WasteTracker. “By automating container recognition and waste-type identification, we provide an easy-to-implement solution that streamlines data collection while pinpointing inefficiencies to cut costs and reduce emissions.”
Her perspective encapsulates a new paradigm for facility management — one in which sustainability is not a checkbox, but an operational discipline grounded in metrics.
Romania’s entry into the digital waste era
The system’s recent implementation at U•Center 2 in Bucharest, developed by Forte Partners in collaboration with Atalian Romania, marks Romania’s first step into the era of real-time waste intelligence.
For a city generating over 1.3 million tons of municipal waste each year, this type of data infrastructure represents more than innovation — it is a foundation for smarter, more circular urban economies.
The technology allows property owners and tenants to link ESG commitments with verifiable results, offering a path toward both cost optimization and carbon reduction. In the context of the EU Green Deal and the Corporate Sustainability Reporting Directive (CSRD), digital waste tracking could soon become as indispensable as energy metering.
The broader impact
As Renata Hartle further explains:
“Waste in buildings has been a blind spot for way too long. Invisible, unmeasured, and therefore impossible to improve. WasteTracker pushes a digital transformation of waste by enabling Landlords and Tenants to measure, manage and minimize waste with smart technology. Benefits are clear and proven by over 120 buildings in Europe. WasteTracker empowers buildings to reduce costs, comply with ESG requirements, and become leaders in a global shift toward smarter, more responsible resource management.”
The intersection of data, sustainability, and operational performance is shaping a new reality for the built environment — one in which environmental goals and financial efficiency no longer compete, but converge.
