For two days, September 17–18, the Romanian capital becomes the epicenter of leadership and digital transformation in the region. Impact Bucharest 2025 is bringing together top leaders from business, technology, public policy, cybersecurity, green economy, investment, and start-ups.
The highlight of this year’s edition is the participation of Michelle Obama, former First Lady of the United States and one of the most respected global voices in education, leadership, and social inclusion. Her keynote will inspire conversations on how leaders and communities can foster resilience, equity, and sustainable growth in a rapidly changing world.
Bucharest as a European dialogue platform
Impact Bucharest 2025 is not just a local event; it positions Romania as a strategic hub where European and international perspectives converge. Leaders and entrepreneurs from across the continent will explore cutting-edge topics such as digitalization, artificial intelligence, and sustainable investment models. The event provides unique networking opportunities, encouraging partnerships that can drive innovation and competitiveness throughout Central and Eastern Europe.
A cultural and sensory experience powered by Alexandrion Group
Adding a distinctive cultural dimension, Alexandrion Group, one of Romania’s most renowned spirits and wine producers, will enrich the event with two iconic brands:
- Carpathian Single Malt Whisky – the first-ever single malt whisky produced in Romania, crafted from locally malted barley and pure sub-Carpathian spring water. Internationally awarded, it has already established itself as a competitive product on the global market.
- Brâncoveanu Vinars – a premium vinars created in honor of Voivode Constantin Brâncoveanu, distilled in copper stills and matured in oak barrels, representing both heritage and refinement.
Dedicated tasting areas will allow participants to enjoy these exceptional products while engaging in high-level discussions, making Impact Bucharest 2025 a truly multisensory experience.
Alexandrion Group – Romanian excellence with global reach
Part of the Nawaf Salameh Family Office, Alexandrion Group is the leading spirits and wine producer in Romania and the only single malt whisky producer in the region. With a heritage dating back to 1789, the group operates one of the largest and most modern distilleries in Southeastern Europe.
Its portfolio includes internationally awarded brands such as Carpathian Single Malt Whisky, Brâncoveanu Vinars, Alexandrion, Kreskova Vodka, Saber Elyzia liqueurs, and Rhein Extra sparkling wine – the oldest sparkling wine in Romania and official supplier to the Romanian Royal House since 1904. With business hubs in the USA, Brazil, Dubai, and Cyprus, Alexandrion Group plays a significant role in bringing Romanian craftsmanship to global markets.
📌 Impact Bucharest 2025 stands as a European platform for vision, innovation, and collaboration – where Michelle Obama’s keynote and the presence of iconic Romanian brands turn the event into both a source of inspiration and a celebration of cultural identity.
